Challenge

Microsoft wanted to leverage the power of Bing in a way that was relevant and motivating at the beginning of the new year. The challenge lay in creating a mobile experience that was both practical and inspiring – while simultaneously bringing Bing as a service to attention.

Approach

Tible built a native iOS app that was fully focused on user motivation and social interaction:

• User-friendly interface for setting personal goals
• Synchronization with the user's calendar for reminders and milestones
• Integration with Facebook and Twitter to share progress and encourage social support
• Bing as supporting search technology for inspiration and guidance
• Sleek design aligned with Microsoft and Bing branding

Result

• High user engagement in the first weeks of January
• Positive feedback on usability and reminder functionality
• Strengthening of Bing's brand perception as smart and useful technology
• Successful collaboration between Tible and Inspired Vision for Microsoft USA