Challenge

Euro RSCG 4D aimed to modernize the Le Mans fan experience and bring the endurance race to digital audiences in real-time. The campaign needed to be live during the 24-hour event, with dynamic content tailored to race developments.

• Real-time content delivery during the 24-hour race event
• Dynamic fan engagement with race developments
• Tight technical constraints and Facebook's evolving API in 2010
• Scalability for peak traffic from motorsport fans across multiple regions
• Complete tracking and measurability for post-event reporting
• Ultra-short development timeline of under two weeks

Approach

Tible developed and launched a bespoke Facebook application within 10 days, focused on speed, scalability, and fan engagement. The platform integrated real-time race data, social content, and gamification triggers:

• Custom Facebook tab experience with live race updates
• Fan voting and interactive race trivia challenges
• Integration of driver/team data and live race standings
• Real-time content adaptation based on race developments
• Campaign analytics dashboard for agency and client insights
• Multi-regional scalability for peak traffic handling

Results

• 3.2 million impressions during race weekend
• 45% increase in social interactions compared to previous campaigns
• First live Le Mans Facebook campaign delivered on time
• High engagement across France, Germany, UK, and US
• Re-used as a campaign benchmark by the agency in following years
• Pioneered real-time motorsport social media experiences

Impact

This groundbreaking campaign demonstrated how real-time social media integration could transform traditional motorsport fan engagement. The project became a reference point for future digital racing campaigns and showcased the potential of rapid Facebook application development during the platform's early API evolution period.