Challenge

In 2011, Pels Rijcken wanted to profile itself as an attractive employer among law students and young professionals. There was a need for a separate online environment that:

• Makes the unique work atmosphere and training opportunities at Pels Rijcken visible
• Puts the culture of young employees at the center
• Facilitates the step towards applying in an accessible and inspiring way

Approach

We developed a separate Young Masters website, fully focused on employer branding. The focus was on:

• A contemporary, fresh appearance suitable for young lawyers
• Personal stories of employees ('young masters') in text and image
• Information about internships, training and growth opportunities
• Clear call-to-actions towards application and contact

Result

The Young Masters website offered Pels Rijcken a powerful tool to distinguish itself in the job market for young legal talents. The site was positively received by students and contributed to a stronger influx of suitable applicants.