Challenge

VUmc needed to reach niche medical audiences with tailored messaging based on location, specialization, and job availability. The campaign required dynamic banners capable of adapting to regional shortages and evolving job listings in real-time.

• Dynamic targeting based on geolocation and medical specializations
• Real-time adaptation to job availability and regional needs
• Strict compliance with medical advertising regulations
• Performance tracking and ROI optimization requirements
• Short, fixed campaign execution window

Approach

Tible delivered a dynamic banner framework integrated with VUmc's job feed and campaign tracking systems. The banners adapted in real time to location, user behavior, and job data:

• Dynamic creatives based on geolocation and job openings
• Real-time banner rendering via XML/JSON job feed integration
• Click tracking and conversion analytics via custom dashboards
• Automated content updates reducing manual campaign management
• Compliance-ready creative framework for medical advertising

Results

• 11% click-through rate in target regions (vs. 2.5% benchmark)
• Real-time updates reduced manual work for Radancy and VUmc
• Campaign extended based on early success metrics
• Used as a case study in Radancy's healthcare recruitment portfolio
• Successful nationwide reach across premium publishers

Impact

This project demonstrated how dynamic technology can transform recruitment campaigns in specialized industries. The combination of real-time data integration, geotargeting, and performance analytics delivered exceptional results that exceeded industry benchmarks and became a reference case for healthcare recruitment campaigns.